Sales tips English version

In the Netherlands, the lockdown has been extended for another three weeks, which results in the fact that retailers need to keep their shops closed for another 4 weeks. In general most parts of the EU are in lockdown. To help one another, we have conducted a list with a few sales tips. If you have any tips yourselves, and you would like to help your fellow retailers, hit us up and sent an e-mail to We’ll make sure your tip(s) will be added afterwards.

#1 Social media

Don’t own a webshop, but would you really like to make use of online sales? Try selling via your social media channels. Post a photo of the item on Facebook and/or Instagram (or any other preferred social media channel) and let a customer reach out if they’re interested in your product(s). As a next step you come to an agreement to deliver the products to the customers by yourself or to send the items. Don’t forget to make a photo which you can post online to encourage other customers to purchase.

#2 Personal delivery

Come to an agreement who is willing to deliver packages to customers. To make it a bit more easy and doable, you can set a maximum radius of the venue of the store. Don’t forget to include a nice handwritten thank you card to give to your customers when delivering the goods. It is also a good idea to shoot a photo of the delivery to motivate other customers to do the same.

# 3 ‘Window shopping’ version 1

It is most likely that you are familiar with the term window shopping. Eye balling items in windows but not actually purchasing something. There is a twist to this ‘new’ concept, now you do purchase items. How? Here’s how to: make a (weekly) selection of items you would like to portrait in your window shop. Then, for example, list the items with numbers and put a list of all the listed items on the side. Include your telephone number, via this way the customers can easily order items by just mentioning a number. You can combine this tip with tip #2.

#4 ‘Window shopping’ versie 2

Another option, if you do have a webshop, is to again put items in your window shop but this time you place QR-codes next to them. The QR-codes lead your customers directly to the correct webshop page. With a QR-code generator you can easily generate one. For example, via this website:

Good luck!

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